Aldi has been named Australia’s best-rated supermarket for the eighth year running in a national survey where it topped rival chains for both value for money and overall satisfaction.
The Canstar Blue 2025 Most Satisfied Customer Award, announced on Thursday morning, compared shopper experiences at Aldi, Coles, Woolworths and IGA.
The more than 2800 Australians surveyed gave the German-owned chain five stars for overall satisfaction, value for money, freshness of fruit, vegetables and meat, store/website layout and presentation, and “quality of supermarket-owned products”. It scored four stars for customer service, checkout experience and product range.
Coles and Woolworths earned four stars in most categories, but only three for customer service and checkout experience, while IGA came out top in both those areas but lagged when it came to value for money, freshness and product range.
Unsurprisingly during a cost-of-living crisis, Canstar Blue’s recent research showed the most important thing Australians want from their supermarket is low prices across all products in store, said spokesperson Eden Radford.
“We also know shoppers are becoming increasingly price-savvy, checking unit prices and choosing to buy in-season produce to get value.”
Aldi was recently named Australia’s cheapest supermarket in consumer group Choice’s June quarterly report on prices across the country – the fourth time it has topped the survey in the past 12 months.
“Aldi had the best deal for shoppers looking to keep cosy this winter, with the full basket of 14 items without specials costing $55.35,” Choice chief executive Ashley de Silva said at the time.
For its survey, Choice priced groceries at 104 supermarkets in 27 locations across Australia, with the same basket of items costing $58.92 at Woolworths, $59.22 at Coles, and $69.74 at IGA.
Aldi, which uses the slogan “Good Different”, launched its first Australian supermarkets in 2001 in Sydney.
The chain opened its 600th Australian store in the ACT in June, and is also seeking to capture a share of the home delivery market with the recent announcement that it has teamed with DoorDash for a trial in Canberra.
Its win of the Canstar Blue Most Satisfied Customer Award is the 13th since the comparison website began publishing supermarket satisfaction ratings in 2011.
Further, Aldi is the only supermarket to earn five-stars in overall customer satisfaction within the annual ratings for the past eight years (2018-2025).
Simon Padovani-Ginies, group director at Aldi Australia, said the chain was sticking to its promise to “never be beaten on the cost of your weekly shop”.
“Awards like this prove we’re leaving a lasting impression, with customers loving what we do time and time again … From day-one fans and ALDIcore loyalists to fresh new faces, our customers keep coming back for the staples they know and love, but also the surprising golden nuggets they uncover while browsing our aisles.”
Live News
